Overview

Cupcake loves sweet and stylish! With two beautiful locations in Santa Rosa, CA and Napa, CA, and a growing online presence at ShopCupcake.com, Cupcake is a force to be reckoned with in the kid's fashion space. Cupcake approached the team at SKU Agency with the goal of re-platforming its e-commerce presence from BigCommerce to Shopify, designing a custom theme, and developing custom features to enhance the user experience. The result was a beautiful online store that matched Cupcake's overall branding, a meticulous migration of all their data from BigCommerce to Shopify, and an overall user experience poised to grow online sales.

Challenge

• The client's online store which was on BigCommerce was outdated and not leveraging the best in class technology that their competitors were using.
• The client's online store was lacking custom features necessary to enhance the selling experience of their products.
• The client lacked a custom design that was inline with their new branding specifications.
• The client was struggling with their existing Point of Sale (POS) integration with e-commerce.

Solution

• Migrated the client's e-commerce site over to Shopify.
• Custom-designed a new theme that was inline with the client's branding requirements and was focused on increasing conversions.
• Developed a number of site features geared to enhance the online buying experience.
• Helped the client evaluate and integrate Shopify's POS.