Overview
Cupcake loves sweet and stylish! With two beautiful locations in Santa Rosa, CA and Napa, CA, and a growing online presence at ShopCupcake.com, Cupcake is a force to be reckoned with in the kid's fashion space. Cupcake approached the team at SKU Agency with the goal of re-platforming its e-commerce presence from BigCommerce to Shopify, designing a custom theme, and developing custom features to enhance the user experience. The result was a beautiful online store that matched Cupcake's overall branding, a meticulous migration of all their data from BigCommerce to Shopify, and an overall user experience poised to grow online sales.
Challenge
- The client's online store which was on BigCommerce was outdated and not leveraging the best in class technology that their competitors were using.
- The client's online store was lacking custom features necessary to enhance the selling experience of their products.
- The client lacked a custom design that was inline with their new branding specifications.
- The client was struggling with their existing Point of Sale (POS) integration with e-commerce.
Solution
- Migrated the client's e-commerce site over to Shopify.
- Custom-designed a new theme that was inline with the client's branding requirements and was focused on increasing conversions.
- Developed a number of site features geared to enhance the online buying experience.
- Helped the client evaluate and integrate Shopify's POS.

Custom Shopify Theme

Shopify POS

Custom Shopify Development

Priority Support
“Loved working with SKU! They totally got my vision and made it even better and delivered my project on time. I highly recommend them.”
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