Bike Monkey, one of the North Bay's biggest cycling event companies, knew it was time to redesign and enhance their existing online Shopify store to meet the needs of their growing community of event attendees. SKU Agency was brought in to redesign their online store, re-shoot all their products and create/launch an e-mail automation strategy.
- The client was using a purchased and outdated Shopify theme.
- The clients photogrpahy was not visually appealing or conversion friendly.
- The client was not interacting with new and existing users via email automation.
- The client's staff was in need of e-commerce best practices and new strategies.
- We custom designed a new Shopify theme to help create more continuity between the client's existing Word Press site and to enhance the overall e-commerce experience.
- We organized a full photoshoot of the client's products, edited them and replaced in-stock images on client's site.
- We strategically outlined and implemented a full e-mail automation sequence to help engage new visitors and close more abandon carts.
- We worked with client's staff to resolve best practices on shipping, sales tax and product launch.