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Overview

Bella Bridesmaids loves a wedding! With over 59 brick and mortar showrooms and a strong e-commerce presence, Bella Bridesmaids remains one of the largest bridesmaids dress retailers in the United States. The Bella Bridesmaids management approached SKU Agency with the goal of revamping their online store, stabilizing their virtual showroom technology, driving leads and growth to their 59 brick and mortar locations, growing e-commerce sales, and providing ongoing technical support.

Challenge

  • The client's online store which was on Woo Commerce had major stability issues and had very little traffic/sales.
  • Client's virtual showroom technology was outdated, unstable and lacked integration with their e-commerce.
  • The client needed to drive leads and growth to both their brick and mortar locations and their online store.
  • The client was in need of ongoing technical assistance and e-commerce strategy.

Solution

  • We migrated the client's e-commerce site over to Shopify and custom-designed a new theme with the goal of driving more leads to their physical showrooms, attracting more franchisees to the business, and increasing online conversions.
  • Stabalized and enhanced the client's existing virtual showroom technology which is paramount to their business model.
  • Created an SEO strategy comprised of content creation to drive more leads, attract more franchisees, and increase e-commerce sales. Read the case study [will add link].
  • Provided the client with a comprehensive monthly priority support program to quickly solve technology issues and further enhance their technology platforms.

Custom Shopify Theme

Virtual Showroom

Search Engine Optimization

Priority Support



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Learn more about SKU Agency.