Overview
AbsoluteXtracts (ABX) is a highly respected and established recreational cannabis brand. As part of the Cannacraft brand family, ABX was looking to expand their brand reach and satisfy their customer requests by incorporating e-commerce into their business model.
Challenge
- Client was new to e-commerce.
- There were minimal e-commerce marketing assets to start out with.
- There were potential, unknown legal hurdles with launching an e-commerce store in the cannabis industry.
- The client's ability to accept digital & online payments was unknown.
Solutions
- As with all of our clients, we were able to provide detailed information, strategies and recommendations on how to operate and successfully run an e-commerce store.
- Most of the client's marketing assets were geared toward their main product offering but we were able to work with them on producing amazing product photography.
- After reaching out to our partners at Shopify in addition to a handful of legal partners in the cannabis space, we were able identify and implement the correct launch strategy.
- Banking in the cannabis industry has always proven difficult. We were able to strategize on a viable workaround that allowed the client to accept online payments through their Shopify store.

“We're so excited! Thanks again for all the help getting this built and launched, it's looking great! ”
Creative Director AbsoluteXtracts
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