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What Can Shopify Do For Your Business?

January 11, 2018
shopify features

If you’re here, you already know that Shopify is hands-down one of the best online store software options available on the market. You know that it’s capable of centralizing your online sales, helping you sell across multiple channels, tracking your sales, giving you a marketing boost, and personalizing the whole shebang to match your branding. It makes everyone’s job so much easier. That’s why we love it and we love working with it.

Small businesses can get a lot out of a Shopify store, but for larger businesses, it truly sings. Having a single powerful hub to manage a warehouse of products on your own site as well as multiple major marketplaces is a huge boon to a consistently growing company. There’s less room for error and loss, and that’s music to any business owner’s ears.

So you know what the base Shopify package can do, and it’s nothing to sneeze at. But it’s capable of so much more.

When you’re already winning the online retail game, the only real option is to continue winning. Right? (Cue DJ Khaled’s “All I Do Is Win” here). You’re already seeing solid returns on your process, your Shopify is running smoothly, and everything looks good. So how do you take it to the next level?

You break out the Shopify apps.

When it comes to online storefront software, the general consensus is that Shopify is easy to use but ultimately limited. This couldn’t actually be further from the truth. While the basic software can only go so far, developers are constantly working to improve the system with webhooks, API connections, Shopify apps, and a ton of other integration to beef it up even more, which expands your options more or less to infinity.

What are some examples of what Shopify can do?

Customize and control storefronts with Shopify themes bringing in $1-$500 million or more.
Yes, million. With a 126% year-over-year average growth for their merchants, Shopify’s specialized program for growing brands, Shopify Plus, boasts tons of extra bells and whistles backed by Shopify’s truly solid platform. More sophisticated than meets the eye, this software offers up a robust API so you can connect with other APIs and complex ERPs to offer your customers everything they need and more. With automated campaigns and the ability to handle high-demand sales, this program has teeth, and it uses them. You don’t need to know any code, and your IT employees will breathe a sigh of relief when they realize they don’t have to babysit the system.

Create your own sales channel.

Are you ready to be the next major sales hub for people to find? You can be! Shopify not only connects you to all the major marketplaces for easy access and management to sell your products, it also offers an SDK that lets you create your very own sales channel. Create new sales channels and connect with other Shopify merchants to offer your customers the very best of all worlds so they can find a variety of items through your shop. Best of all, Shopify manages the entire thing.

Source products that would be a great fit for your business.

Whether you sell apparel or novelty gifts, there’s a application that will help you find great products to populate your virtual shelves. Save your staff tons of time scouring the market for products and let apps do the work for you, especially if you’re looking into drop shipping or print on demand.

Boost your marketing.

Marketing can be the bane of a business’ existence. It requires time, strategy, and endless hours of design and composition, not to mention implementation. Save yourself the headache by utilizing apps that can manage your meta data, title tags, and URL handles, as well as plenty of support for email marketing and online advertising. Need stress-free search engine optimization? There’s an app for that, too.

Keep customers interested and motivate more sales.

You know when you visit those major player storefronts and they have all the nice tools that send a reminder when there’s still an item in your cart or upsell you in an appropriately subtle way? Now you’ve got those tools at your disposal, too. Flesh out your store with smart recommendations for customers buying certain products, or something that helps select product bundles.

Shipping and tracking just got easier.

You don’t have to deal with the potential for human error when your shipping and tracking system is automated. Stop losing revenue on missed orders and integrate with the major shipping carriers in your area to streamline your process and make everything so much simpler.

… and so much more.

Really, we’re barely scratching the surface here. There are so many potential tools to customize and build out Shopify into something that’ll help you rule the world. Access to sales channels, help with accounting and customer service, better ways to track inventory… you name it, there’s an app for it. We keep abreast of all the most useful and innovative solutions, so the sky’s truly the limit. Bring us your ideas and we’ll Shopify a solution.

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