7 Shopify Apps to Improve Your Business

Shopify is home to over a million stores, with thousands of apps competing for your business’s attention.

But not all Shopify apps are created equal, with many serving to muddy the waters more than drive sales.

That may be fine for those who run a Shopify store as a side hustle. But if your e-commerce store is your primary source of income and you’re serious about sales and taking care of customers, you don’t have time for useless apps.

So how do you know which Shopify apps are worth the hype?

We did all the research, so all you have to do is sit back and read what we found out.

The Best Shopify App for Customer Engagement: Recart

Recart is the number-one messenger marketing app in the Shopify store, with over one hundred thousand downloads.

And there’s a reason why it’s so popular:

It enables you to set up automated Facebook Messenger chats with your prospects and customers. This eliminates the need for emails, which often get lost in the inbox or sent to the spam folder.

Recart makes it easy for you and your customers to reach each other, which ensures your customer support and engagement are up to par.

You can also set up automated messaging campaigns to:

  • Send discount codes
  • Remind customers of sales
  • Collect reviews
  • Deliver receipts
  • Check in with customers after they purchase

This helps build brand loyalty while increasing sales, which is a win-win for you and your customers.

See also: Should You Outsource Your Shopify Customer Support?

Recart Fast Facts:

  • Delivers abandoned cart reminders
  • Sends customers shipping notifications
  • Uses one-click signups to simplify the process of building email lists, loyalty programs, and referral programs
  • Develops automated social media campaigns for Facebook Messenger marketing
  • Sends product review requests with Loox integration
  • Its add-to-cart popup has a 62% conversion rate, which is at least three-times more successful than other popup tools

Recart Pricing

Recart offers a free 28-day trial. After that, you can enroll in a premium plan, which starts at $29/month.

Recart’s premium plans are priced on a sliding scale. The more sales it helps you generate, the more you’ll pay.

For example, their $29/month plan will increase your revenue by a maximum of $1,000. After that, you’ll have to upgrade to a more expensive plan.

The most expensive sliding-scale plan for individuals costs $299 per month. It will help you generate up to $40,000. If you want the app to help you earn more than that, you’ll have to contact Recart to negotiate a custom contract.

However, they also offer a Growing Business plan for e-commerce stores earning more than $1M in revenue. This plan offers top-of-the-line features and support, plus an 8x ROI guarantee and a dedicated success team. It costs $499 per month.

The Best Shopify App for Building Landing Pages: Shogun

Your online store’s landing pages may be the first interaction visitors have with your brand. Make that initial contact positive so that visitors want to shop with you.

Do your current landing pages do this? If not, Shogun could be the Shopify app you need.

Shogun is a comprehensive page design app with built-in optimization features that makes reaching this goal easy.

And it’s not just for building landing pages; you can also use Shogun to build professional product pages for your ecommerce store.

It offers lots of templates and personalization options, so you can build impressive pages in minutes. Plus, it has drag-and-drop tools, so you don’t need to be a programmer to build a beautiful online store.

Shogun also helps you track and measure your site’s success. Thanks to its handy analytics dashboard, you can track metrics and see which pages are attracting the most customers.

The app can help drive conversions, too. Each page comes with widget options like contact forms and product recommendations. You can even include a “frequently bought with” section, which is great for upselling and can increase your average order value.

Shogun Fast Facts:

  • 24/7 support
  • Form options to encourage conversions
  • User-friendly analytics dashboard for tracking metrics and engagement
  • If you operate multiple online stores, it lets you sync products and pages from your different shops.

Shogun Pricing

Shogun offers new users a 10-day free trial. After the trial, you can choose from one of these three paid plans:

Build Plan


Ideal for new businesses, this plan includes SEO customization options, email customer support, and limited snippets. However, it does not include live support or developer tools.

Measure Plan


This plan is a great choice for growing businesses that are serious about establishing successful stores. It includes everything the Build Plan has, as well as page syncing, developer tools, live support, and content scheduling.

Optimize Plan


This plan is good for high-income businesses that want the best resources for developing their stores. It includes the same features of the Build and Measure plans, as well as A/B testing for UX research.

The Best Shopify App for Dropshipping: Shop Workflow Automation

It’s easy to get frustrated with all the tasks you must complete to fulfill a single order, let alone thousands. Shop Workflow Automation handles the tasks that you’re too busy for, so you can focus on growing your business.

Automation is the key to consistent growth. This app allows you to automate your fulfillment process with just a few clicks.

Shop Workflow Automation ensures you and your store are operating as efficiently as possible. It provides push notifications when inventory is dwindling, detects fraudulent orders, and hides out-of-stock products, all in real-time.

The Shop Workflow Automation dashboard also provides daily sales reports, so you can stay updated on customer trends.

The app also makes it easy to identify VIP customers, so you can reward them with discounts and promo codes. For instance, if you want to send a special offer to customers who’ve spent over a hundred dollars, the app will find those people and send them emails automatically. This can be a useful tool for any marketing strategy, as it helps build customer loyalty and drive sales.

Shop Workflow Automation Fast Facts:

  • Automates workflow tasks to make you more efficient
  • Set-and-forget features and one-click setup
  • Notifies you when stock is low and hides out-of-stock items from customers
  • Notifies your suppliers when you need to reorder their products, relieving you of that duty
  • Detects fraudulent orders, keeping you and your store safe
  • Manages inventory so you can focus on other aspects of your business

Shop Workflow Automation Pricing

There is no free trial period, but there is a free version. If you want more features, you can upgrade:

Basic Plan


Unlimited automations. 1,500 actions per month. Ideal for starting businesses.

Professional Plan


Same as Basic but with 3,500 actions per month. A great option for growing businesses.

Enterprise Plan


Same as the above plans but with 10,000 actions per month. Best for established businesses.

The Best Shopify App for Targeted Ads: ROI Hunter Easy

Shopify apps for targeting advertising

Every e-commerce business deals with the dreaded cart abandonment from time to time. Decrease your risk of dropped sales by using ROI Hunter Easy.

When someone abandons their cart, it doesn’t mean they’ve lost interest. They may just need a subtle nudge to complete their purchase, and this app knows that.

ROI Hunter Easy designs and distributes eye-catching retargeting ads that drive sales, solving abandoned-cart instances in the process.

The app creates ads with three main goals (all of which help to improve customer experience and increase sales):

  • Bring back store visitors
  • Attract new customers
  • Showcase your products

The app’s targeted ads use powerful and engaging messaging to attract shoppers and keep them coming back for repeat purchases. This app makes a great business partner!

ROI Hunter Easy Fast Facts:

  • Generates retargeting ads that display products visitors have in their shopping carts
  • Displays ads on Facebook, Google, and Instagram
  • Refines your target audience with its advanced audience segmentation tools
  • Uses attractive video editing tools to promote best-selling products

ROI Hunter Easy Pricing

ROI Hunter offers a 14-day free trial, after which you can choose from:

Startup Store Plan


Includes retargeting ads on social media, Google Search campaigns, and up to 100,000 products advertised.

Growing Store Plan


Same as above but with more video editing features. Also includes one campaign each for Google Shopping, Facebook Prospecting, and Facebook video ads.

Professional Store


Same features as Startup and Growing plans, but with three each of the Google and Facebook campaigns, plus Google Smart display ads.

The Best Shopify App for Marketing: Plug In SEO

Search engine optimization, or SEO, can boost your Shopify success. Plug In SEO can increase your SEO rankings to drive more organic traffic to your store.

With good SEO, you can reach the customers who are searching for what you’re selling. That’s why Plug In is a superb marketing app for converting traffic to sales.

Plug In SEO checks your Shopify products’ meta titles and descriptions, blog posts, alt tags, and file names. It offers suggestions to improve your rankings in Google and other search engines.

As the best SEO app for Shopify, Plug In doesn’t just increase traffic; it can also convert traffic and boost sales.

Want to increase your store’s visibility online?

Check out our Shopify SEO service!

Plug In SEO Fast Facts:

  • Allows for bulk editing of meta titles, tags, and more
  • Creates rich snippets to make your store more visually appealing in search results
  • Automatic updates to keep your SEO efforts fresh and relevant
  • Fixes 404 broken links to maintain customer loyalty
  • Integrates with Google Search Console
  • Multilingual SEO options to help you attract international customers

Plug In SEO Pricing

Start with its 7-day free trial, after which you can download the free app or upgrade to a $20/month Plus version. It bills monthly.

The Best Shopify App to Increase Sales: Pre-Order Manager

Along with abandoned carts, you also have to worry about sales dropped due to non-existent stock. Pre-Order Manager solves that problem by allowing your customers to shop for your products even if they’re sold out.

It automatically turns your “buy” button into a “pre-order now” button, ensuring you maintain sales and relationships that may otherwise be lost due to stock issues.

When customers discover a product is sold out, they are understandably unhappy. And if they find out a product is out of stock after they’ve bought and paid for it, they’re even less happy. They may feel slighted by your brand and never shop with your store again.

But when customers see a pre-order button, they understand the product will be back in stock soon.

Pre-Order Manager Fast Facts:

  • Monitors your inventory for sold-out products
  • Changes product status to pre-order when stock empties
  • Manages pre-sale items, taking that task out of your hands
  • Customizable settings for each product
  • Seamless integration that doesn’t affect page layout

Pre-Order Manager Pricing

While there is no free trial option, a free plan is available. This plan has limited features, but you can also choose from:

Unlimited Plan


Lets you manage pre-orders for an unlimited amount of products.

Priority Support


Same as Unlimited but with a dedicated manager, added customizations, priority support, and app setup assistance.

The Best Shopify App for Reviews: Loox

Best Shopify app for customer reviews

Loox lets you easily collect and showcase your customer reviews.

Its success lies in its use of social proof marketing, which affirms people want to conform with the actions of others. Because it gathers and highlights reviews, it can turn potential customers into paying ones. Where a store visitor may feel wary about making a purchase, your store’s positive reviews can be the final nudge they need to click the buy button.

Loox is great for customer support, as your customers use it to provide feedback. Store owners moderate which reviews are public and which stay private. It also lets you add a public response to published reviews and the opportunity to offer your reviewers a discount.

Loox gathers product reviews, ratings, and customer product photos from a variety of sources. Its features include fully-branded email marketing campaigns, a handy ratings widget embedded in your site, and integration with Yotpo, Judge.me, Stamped, and more.

Then, it displays them in Facebook, Google Shopping, and on Google’s organic search result pages. And, its popup feature helps drive traffic with its effective call-to-action messaging.

Loox Fast Facts:

  • Helps you create and grow a loyal customer base
  • Automates the process of collecting customer reviews
  • Displays comments to drive conversions through social proof marketing
  • Includes ratings in Google Shopping and organic searches to increase high-intent traffic
  • Integrates with Facebook, Klaviyo, PushOwl, Aftership, and more, so you can share your best reviews

Loox Pricing

There is a 14-day free trial period, after which you can sign up for their Advanced Plan for $29.99/month, the Pro Plan for $59.99/month, or the Unlimited Plan for $99.99/month. Subscribers are billed monthly.


Sure, there are a lot of great apps in the Shopify app store. But not all of them will help you grow and optimize your business.

The seven apps above can help you grow your business. These are for people who are serious about increasing sales and building a loyal customer base. Choose the ones that are best for your business and watch your online store thrive.

Looking for other ways to grow your e-commerce business?

Reach out and find out how SKU Agency can make the difference in your store’s success story.

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