In the United States email has a 90.3% penetration rate. That’s more than those who use social media, watch videos, play games, or even use online search engines. In fact, email is the most commonly used internet utility in the world.
If you aren’t doing your level best to utilize this powerful platform, you’re missing out on a major avenue of sales conversion. As online retail continues to build year after year, online merchants must develop a long-term email marketing strategy as part of their digital marketing toolkit in order to succeed.
E-commerce salesgrew by a remarkable 44% in 2020and the trend promises to continue with a boom in 2021 and beyond. The numbers were expected to increase regardless, but with more consumers than ever before at home and looking for safe alternatives to in-person shopping, digital commerce is going to break the mold in ways we’ve never witness before.
To compete with major retail giants who have access to their own shipping channels, online merchants need to be creative in their digital marketing. One of the most effective methods of growing your online sales is through email marketing.