Ramin: So tell me now, what’s one tip you can offer an entrepreneur getting started in the world of e-commerce that will kick their business into high, high gear quickly.
Jason: There are so many variables. I would recommend that they do the entrepreneurial thing: no matter what you’re doing, execute and be persistent.
Data’s important. Know your numbers. You can be thrashing around and think you’re doing the best job in the world, and the numbers and the money aren’t matching up, and you’re just digging yourself a hole. I would say to be persistent, execute and know your numbers.
Ramin: Let’s just talk about, you know, in terms of numbers, what marketing channels do you currently use, and how do you use them in each of the businesses?
Jason: With the last IOS update with Apple and the privacy stuff, I think zero-party and first-party data will be hugely important. So I think anything in that realm like SMS, email quizzes, stuff like that.
I think it’s important to know your customer and know what they want, know what they like and give that to them because that’s owning a business, just that exchange of value. And you want to give the best that you can.
Right now, my two favorite things are SMS and email.
Ramin: Yeah, and your results are amazing. You have very loyal customers, and I think they gravitate towards a product, and we love doing it for you guys.
What about pay-per-click advertising? How does that work for you?
Jason: We do pay-per-click for both businesses, like Google pay. All the search engines, social media, Facebook, Instagram, stuff like that. We’re going to start heading into YouTube talk, all those different channels here in the future.